The Effects of Advance Letters and Reminder/thank You Letters on Reducing Nonresponse in an Establishment Survey: an Experimental Study

نویسندگان

  • Young I. Chun
  • Kenneth W. Robertson
چکیده

1. INTRODUCTION An increased nonresponse rate is a major problem not only in household surveys in the U.S. and abroad but also in establishment surveys (Christianson and Tortora, 1995) and economic censuses (Ambler and Mesenbourg, 1992). An increasing nonresponse rate in establishment surveys has been of primary concern to government bureaus collecting data from businesses or firms, as a high response rate is considered an important component of data quality, and the effort to reduce nonresponse mounts the survey cost. It is important for survey researchers to reduce as much nonresponse as possible, because nonresponse affects the reliability of statistical estimates by introducing bias.

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تاریخ انتشار 1998